The journey commenced in 1958 with the introduction of the Nataraj Pencil, followed by the advent of the Apsara Pencil in 1970. It has firmly established itself as a prominent stationary brand offering writing instruments, erasers, sharpeners, scales, wax crayons, oil pastels, and watercolours.

Our mission was simple yet profound: to inspire individuals to break free from the constraints of conventional thinking and embrace the limitless possibilities that lie within their minds and hearts.

But Apsara is not just for the young; it is also a sanctuary for adults seeking to rediscover the joy and wonder of their youth. In a world that often seeks to confine us within rigid boundaries, our stationery became a symbol of liberation and self-expression. Whether sketching a masterpiece, jotting down a novel idea, or simply doodling to destress, our products remind them that creativity knows no age limit.